In this webinar session we'll explore the theory of how and why recruiting and retaining new clients is so crucial for your practice, as well as looking at some simple but effective methods of marketing and communicating your unique approach to caring for pets and their owners. Using examples from UK practices we'll examine how to identify your target market, create a strong brand and build recommendation. We'll touch on the role of Key Opinion Leaders, as well as looking at tried and tested routes such as loyalty schemes, friend-get-friend programs, open days and local marketing campaigns.
Sprache: English
Nutzen Sie die Möglichkeit und sehen Sie sich die Aufzeichnung des Webinars an.
Referent:In
Alison Lambert
Alison Lambert BVSc MMRS MRCVS, Managing Director of Onswitch
Alison is a lecturer at The University of Nottingham Vet School, teaching Customer Understanding. She is published widely and regularly speaks at key international veterinary congresses and events.
www.onswitch.co.uk
